On behalf of the Riyadh Exhibitions Company (REC), we are eager to introduce our industry-leading capabilities, our innovative people, and our solutions that will connect you to the people, products and ideas from around the globe through our impressive roster of event services. At REC, we organize and host international trade fairs, major conferences, and high profile consumer shows that have played a pivotal role in the growth of Saudi, regional, and international trade.
Globally, the MICE sector (Meetings, Incentives, Conferences, and Exhibitions) accounts for as much as 1% of the world’s GDP, more than US$275 billion annually. As one of the fastest growing economic drivers in our region, the MICE sector has a tremendous potential to boost economic growth across Saudi Arabia by increasing our share of the international trade show and exhibition marketplace. The MICE industry promotes the economic significance of the country and supports the openness of the Kingdom to international players and attracts thousands of investors who are eager to enter the Saudi market. Our events create jobs, increase trade and raise the international profile of our most vital sectors.
Our prolonged experience in the market has taught us that the keys to success are in fact simple, as it is all about the structure and organization. At REC, we have set a comprehensive plan following a systematic approach that includes four main stages: the planning stage, the pre-exhibition phase, the exhibition phase, and the post-exhibition phase. Choosing the right exhibitions, developing identity and branding, planning the exhibition structure, identifying our target exhibitors, and implementing the appropriate marketing plan are all key. Then, the logistics part follows, designing the floor plan, providing the on-ground support, all the way to registration, crowd management, media support, and wrapping up the whole show. All these are just headlines of a complicated and detail-oriented process that enable us to have a successful portfolio of events.
REC plans, organizes, and manages a rich portfolio of sustainable shows addressing vital sectors in the Kingdom. These shows include: Saudi Print & Pack, the Saudi Plastic & Petrochemicals, which is the largest industrial gathering in the region; Saudi HealthCare, the Kingdom’s largest healthcare event; Saudi Build, dedicated to supporting the construction sector in the Kingdom; Saudi Agriculture, which is looking to unlock the potential of a vital sector; and the Riyadh Motor show, which is one of the most prominent automotive shows in the region. We are also always screening the market for developing new shows that can add value to the Saudi Market. Our dedicated team is always seeking to attract international shows to the Kingdom and is also in the business of organizing trade fairs in promising markets in the region.
We look forward to hearing from you about how REC can partner with you to grow your business.
His Royal Highness Prince Saud Abdullah Al-Faisal Bin Abdulaziz
Chairman, Riyadh Exhibitions Company Ltd.